What is BIMI?

BIMI or Brand Indicators for Message Identification is an email specification
that allows the display of logos in supported email providers. This logo is only
visible if DMARC is fully setup and valid, which encourages a deeper level of
sercurity in emails. To display a BIMI, it also requires a VMC Certificate attesting
the authenticity of the logo and decreases the risk of usurpation.

gartner guide free

Many email providers already support BIMI

Why implement BIMI with Merox?

Already expert on security protocols

Don’t forget that a fully valid DMARC is required to display your BIMI logo. Merox is already expert on all emails protocols (SPF, DKIM, DMARC, BIMI, MTA-STS, TLS and much more), we can help you set up your protocols.

Simple to set up & easy to maintain

Use our portal with all your DNS informations and news to get advanced insights on your reports.

Fast implementation

Initial implementation in less than 30 minutes and first actionable data and insights available within 24 hours.

Comprehensive support

A team of expert always ready to answer your questions and guide you through your projects.

Why is a VMC Certificate essential?

A VMC (or Verified Mark Certificate) is a digital certificate that assures that logos displayed in the email client (such as gmail, apple mail, yahoo…) are effectively used and owned by the brand sending the message. Only a few renowned certificate authorities are able to issue such certificates. The goal is to make it safer for your recipients and increase their trust in your brand. The use of a VMC certificate prevents all kind of forging thus preventing anyone from using a logo without verified ownership. To prove ownership, a registered trademark of the logo is needed (deposited in one of many recognized trademark offices such as EUIPO, USPTO, UKIPO…). Currently, most email providers supporting BIMI require a valid VMC to display a brand logo.

Year when BIMI took off


Increase in email open rates

0 %

BIMI & VMC Certificate

It’s possible to buy a VMC directly with Merox since we are an authorized reseller from Entrust and Digicert.

To learn more, contact us.

Implementing BIMI is simple, only a few steps are required, the main ones are:

  • DMARC policy set at reject or quarantine 100%
  • Adequate SVG logo
  • A valid VMC

To learn more, check our Knowledge Base.

It depends on your use, check out our article on this subject.

To learn more, check our Knowledge Base.

Nothing easier, check out our platform check.merox.io to check it.

To learn more, check our Knowledge Base.